27
2020
-
07
In the coming years, the hardware industry will usher in a period of rapid fluctuations.
Author:
The next few years will be a period of rapid turbulence in the hardware industry. The direct consequence of this rapid turbulence is the expansion of the polarization trend among the current hardware cabinet brand camp. It is expected that in the coming years, the number of hardware companies that can truly survive in the market will definitely be fewer than it is now. However, this rapid turbulence in the hardware industry will bring huge opportunities, and the result of the turbulence will make market operations more rational.
The next few years will be a period of rapid turbulence in the hardware industry, and the direct consequence of this rapid turbulence is the expansion of the polarization trend among the current hardware cabinet brand camp. It is expected that in the coming years, the number of hardware companies that can truly survive in the market will be far fewer than it is now. However, this rapid turbulence in the hardware industry will bring huge opportunities, and the result of the turbulence will make market operations more rational.
In the context of global competition, industrial capital is another theme of industry operation in order to gain a favorable competitive position and enhance competitiveness.
The polarization of enterprises will further intensify.
The next few years will be a period of rapid turbulence in the hardware industry, and the direct consequence of this rapid turbulence is the expansion of the polarization trend among the current hardware cabinet brand camp. It is expected that in the coming years, the number of hardware companies that can truly survive in the market will be far fewer than it is now. However, this rapid turbulence in the hardware industry will bring huge opportunities, and the result of the turbulence will make market operations more rational.
Competition among sales channels is becoming increasingly fierce.
Due to the oversupply of domestic hardware cabinet products and increased quality pressure, sales channels have become one of the key competitive factors, and the competition for channels is becoming increasingly intense. On one hand, manufacturers are strengthening their control over retail terminals, striving to reduce sales links, save sales costs, and develop sales channels in a specialized direction, while the sales model of enterprises is evolving towards one that can adapt to diverse markets. On the other hand, the trend of sales development is continuously elevating the status of large home appliance chain stores, enhancing their control over the industry, and participating in and triggering price competition that was previously mainly led by manufacturers. Large retailers, with their extensive market coverage, purchasing scale, and cost advantages, will increasingly enhance their control over manufacturing enterprises in terms of product pricing and payment delivery.
At the same time, the international market's requirements for China's hardware products will gradually develop and change, with higher demands for the quality, packaging, and delivery time of Chinese products, even gradually extending to the production process and product research and development, integrating products with environmental protection, energy resources, and the cultural environment.
Market competition will shift from being price-oriented to high-quality, high-tech products.
As competition deepens, the profit margins at various stages of the hardware industry chain are being compressed, and the room for price reduction is decreasing. More and more enterprises realize that relying solely on price competition cannot establish core competitiveness and is not a direction for long-term development, thus striving to explore new development paths. Many hardware companies have increased their investment in technology, developed new high-tech products, and taken product differentiation as a long-term strategy for enterprise development, seeking new market demands and establishing new economic growth points (entering sectors such as small appliances and other related industries) to achieve sustainable development.
The integration of domestic and foreign enterprises will further accelerate.
In order to enhance their own strength and expand into international markets more quickly, domestic hardware companies will accelerate their integration with foreign enterprises through various means to improve product quality and competitiveness. While continuing to expand into traditional markets such as the United States and Japan, they will also fully bloom in Southeast Asia, the Middle East, Russia, Europe, and Africa.
Overall, China's hardware industry will continue to maintain the momentum of structural adjustment, but at the same time, some highlights will continue to emerge. The polarization of hardware enterprises will become more pronounced, and some enterprises that do not adapt to market competition will exit the market through different channels, while hardware giants will gradually come to the forefront.
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